FloatUp
Find the bills you’re overpaying, and what to do about each one.
The problem
Households lose money to bills that quietly creep up: forgotten subscriptions, insurance that auto-renews, energy tariffs and broadband out of contract. Finding them means a year of bank statements and an afternoon nobody has.
Who it’s for
UK households who suspect they are overpaying somewhere, but never find the time to go through a year of statements.
What we had to respect
- Connecting a bank has to feel safe: read-only, and easy to undo.
- Calm, guilt-free tone in a category built on alarm.
- Every figure on the page is an example and has to say so.
The decisions that shaped it
The experience
Bank connection, a year of bills read in one go, savings grouped by type with an action on each, and a running total of what you could keep.
What we learned
“The tone of a money product is its UX. We designed the copy before the charts.”
Deep dive
Consent that feels safe
The bank link runs through Plaid, which the site describes as FCA-authorised. Access is read-only, FloatUp cannot move money, and disconnecting takes one tap.
A year, not a month
Reading twelve months of payments is what surfaces the expensive problems: renewals that only arrive once a year and tariffs that crept up quietly.
Accessible colour rules
The signature neon is never used as text on cream. Every colour pairing that carries words passes WCAG AA.
Free, with nothing to cancel
No card needed and nothing cancelled until you are sure. The example savings are labelled as examples for a typical UK household.
